FEED YOUR FIRE™

Logo

Our logo is the focal point of the Dr. Dish brand identity. It’s a visual shorthand, an instant representation of the brand’s mission and services.

We are very proud of our logo and consistency is one of the major pillars of our branding. We trust our extended team of creatives and partners will follow the provided guidelines to ensure it always looks its best.

Primary Logo

Our wordmark is bold and striking, and the preferred reproduction of the logo is the white Primary Logo. In applications where the preferred reproduction of the word mark can not be used please refer to the other logo options below in our Dr. Dish all black version.

White Black Other
logo

Secondary Logo

The secondary logo utilizes our primary wordmark with our orange Dr. Dish basketball. The preferred reproduction of the logo is the white primary logo with the Dr. Dish basketball in our Dr. Dish orange. In applications where the preferred reproduction of the secondary logo can not be used please refer to the other logo option below with our primary word mark in all black with our orange Dr. Dish basketball.

White & Orange Black & Orange Other
secondary-logo

Feed Your Fire™ Lockup

The logo lockup system as seen is using the Dr. Dish wordmark with our Feed Your Fire tagline. The preferred reproduction of the logo is the white primary logo with the gradient tagline. In applications where the preferred reproduction of the lockup cannot be used please refer to the other logo options with our primary wordmark in white or black with tagline in our Dr. Dish orange.

White & Gradient White & Orange Black & Orange Other
Feed Your Fire Lockup

#1 Selling Shooting Machine in America™ Lockup

The logo lockup system as seen is using the Dr. Dish wordmark with our #1 Selling Shooting Machine in America tagline. The preferred reproduction of the logo is the white primary logo with the tagline and #1 in our Dr. Dish orange. In applications where the preferred reproduction of the lockup can not be used please refer to the other logo option with our primary word mark in all black with the tagline and #1 in our Dr. Dish orange.

White & Orange Black & Orange Other
No1-Selling-Lockup

#1 Selling Shooting Machine in the World™ Lockup

The logo lockup system as seen is using the Dr. Dish wordmark with our #1 Selling Shooting Machine in the World tagline. Use this logo only for materials intended for international audiences. The preferred reproduction of the logo is the white primary logo with the tagline and #1 in our Dr. Dish orange. In applications where the preferred reproduction of the lockup can not be used please refer to the other logo option with our primary word mark in all black with the tagline and #1 in our Dr. Dish orange.

White & Orange Black & Orange Other
No1-Selling-Lockup (1)

Social Logo

Our Social Media logo is tailored to social platforms to fit in all display pictures. The logo should fill the display picture on each social media platform and not be distorted, pixelated, cropped, or manipulated in any form. The Dr. Dish social logo should be used on a dark background, brand colors can be found on the colors page.

White & Orange Other
social-logo

Minimum Size

The minimum size guideline ensures the impact and legibility of the Logo is not compromised in visual applications. The Logo maintains strength of character despite a size reduction.

DIGITAL

Do not reproduce the Dr. Dish logo smaller than 70px in any digital communication.

PRINT

Do not reproduce the Dr. Dish logo smaller than 25mm in any print communication. When using the Dr. Dish logo at minimum size, please take extra consideration and mindfulness around the exclusion zone, so the message is not diluted.

Misuse

The Dr. Dish logo must remain consistent in all appearances. It should be left as is, unmodified and undiluted.

Please do not re-color, add special effects, rotate, distort, add or remove elements from the logo.

Please do not make any of the adjustments to the right.

Consistent use of our identities in the correct way increases brand awareness.

misuse-guide

Clear Space

We require a dedicated exclusion zone around the Logo. This protects the integrity of the design and ensures our Logo remains clear and distinguishable at all times.

Supporting and partnering visual elements such as graphics, photos and text must not interfere with this clear space, which is equivalent to 50 pixels as seen in the diagram.

This is a minimum applicable guideline only. Where possible, please allow more clear space.

clear-space-guide