Tone:

Inspiring, Bold, and Confident.

Composition

Avoid staged photos of people staring at the camera and use engaging images of people enjoying themselves using our product. Show the feeling or the result of our product. Avoid clutter, leave space for our logo in the corners, and space for copy text (if the image will be used for graphical purposes). 

Tell a Story

This is where we show our audience how we want to be perceived through imagery. By following the tone and composition, we aim to be seen as trustworthy and reliable through our photography. Telling a story through photos highlighting people using our product in its natural environment.

Portrait photos revolving around partners, players, coaches etc. need to be in focus preferably wearing branded apparel standing next to, in front of and/or around our product. See the Testimonial tab for other examples.